Creativity?

I saw a spot on TV yesterday, that was saying something like "go at this website and do something creative".
I didn't go to that website to find out what it's really about, so it might actually be very good, don't know. Yet, the whole idea of "doing something creative" seems wrong to me.
You don't do "creative things" for the sake of it. You just do things. And they might turn out to be creative. Creativity is not an end, it's a mean. For me at least.

As far as I'm concerned, if I go out and do something with the aim of "being creative", I'm quite sure that nothing good (satisfactory could be a better adjective) is going to come out of it.
However, if I set out to do something specific, if I set myself an objective, I'll deal with the limitations I find in a creative way and the result will be that of a creative process, eventhough it might not be creative itself. But what is something creative anyway? What hasn't been done before?

What matters is the way you take to get somewhere. That, I know, saves lives. In fact litterally: studies show that it helps ill people to cope and even get better...

So if that was me, I would just say: people, just do something. Go out, stay in, but do something. Your thing. You'll have been creative.
But maybe that's just me.